Monthly Archive February 2018

Business Coaching in Walsall

Business coaching in Walsall has been given a boost by Thomas Jones Consultants as they are now offering 16 hours of free training and support for new and small business owners.

This training takes the form of 5 FREE workshops which will help with Business Structure, Branding, Website Creation, Blogging and Social Media.

These workshops are small and friendly, and let you have a taste of what is available and what you can do to really get your business off to a flying start.

Business Coaching in Wolverhampton & WalsallThey are all available on Eventbrite.co.uk and are run every month so you don’t need to worry if you miss any first time around. Just search for business workshops in Walsall and look out for our blackboard design. There are 5 free ones to choose from, or just come to all 5 of them and learn as much as you can about how to improve your chances of success online in these simple to follow workshops.

The series of follow on workshops which are available for a cost of just £60 each can be purchased after the free sessions for an amazing £110 discountall 6 for just £250.

At the end of the six workshops, which take place over a 2 week period, you will have a business that is ready to generate, collect and respond to leads all automatically. You will also have structured your business so that it is able to maximise visit to social media platforms or your website. You will also have a way to follow up with your leads and improve your conversion rates and up-sell percentages.

If you would like to know more about Business Coaching in Wolverhampton and how you can get access to it then please don’t hesitate to contact us.

 

Get More Leads For Your New Business

Get more leads for your new business without having to hustle or spend every waking minute on social media sites. Sound good? Read on…

Need to get more salesAre you a new business owner who is frustrated and finding it harder than you thought to attract customers to your website or business? That’s okay, you are not doing anything wrong, you are probably just not doing things in the right way.

Just like in the real world, the online world works on systems and processes. Unfortunately many people people think that just because they are working online that they can just miss out the process and get straight to the results. Well I’m sorry to be the one that has to break it to you – that’s just not possible.

I know, you have probably seen it all over the internet that you can make a ton of money in just a few weeks or months online. Some people indeed do exactly that, but most don’t.

What you are not generally told is that those people who made a load of money also spent a load of money. They invested in big advertising campaigns that would have a monthly spend in the thousands of pounds or dollars. This is not a bad thing – as long as you get a good return on your investment then spend away – but most new business owners don’t have this kind of money to throw into their businesses at the start.

So what can they do to get customers and sales faster?

The good news is that there is a number of things that they can do. The bad news is that most of them won’t listen and will continue to hunt for that non-existent get rich quick option that will enable them to cut out the process and skip straight to the result – because that’s what people keep advertising that they can help you do. DON’T LISTEN TO THEM.

The best way to ensure you become profitable faster is to follow a process. Get a system that suits your business and stick to it until it works. Don’t try it for a few weeks or months and then give up because you think it’s not working. It will take time and effort to get it working so you need to be persistent.

The fastest way to get customers online when you’re a new business is to make the most of every single visitor to your site. Traffic is another problem for small businesses. They don’t know how to attract people to their site and so they are lured into paying for traffic. This probably won’t help you to get leads as the traffic will not be the kind of person you want or need to attract.

You need a way to speak to people who want what you have to sell. You need a way to tell them how you can solve their problem or alleviate a pain point. You need to be able to speak directly to those people and show them what you can do for them.

Once you have their attention you need a way to capture information from them. You should at least get their email or phone number so that you can follow up with them. If you have no way of getting in touch with an interested person then you are not going to get sales very quickly.

You will need something to offer them in exchange for their information. They probably won’t be willing to give it just because you ask them. You might need to think about an offer you can make to them to whet their appetite ready for your main product.

Capturing their email is no good unless you have a way of following up with them. You need to be able to build a relationship with a prospect before you can expect to sell anything to them. Don’t be sleazy, don’t try to sell sell sell without giving them some value first.

To really get ahead of the game you need to do the right things in the right order. There is no catch and it isn’t complicated – in fact, it’s so simple you’ll kick yourself that you didn’t just figure it out yourself by now. Don’t be hard on yourself though, it took me about 5 years of getting frustrated before I finally figured it out. It wasn’t even as though no one had told me either. I guess it just didn’t click because it seemed complicated.

I have taken the mystery out of getting leads and sales faster by creating a simple 7 step system that is designed to get you doing the right things in the right order and at the right time.  I’ve put it all into a little downloadable guide that you can access for FREE here. If you want to start making sales and getting warm leads and following up with those leads, all completely on auto-pilot, then this is something you won’t want to pass by.  There’s a couple of extra goodies in there too to help you avoid costly mistakes and things to look out for that will actually slow down your progress.

Don’t stay frustrated, there is a really simple way of getting those all important leads and turning them into paying customers that will buy from you again and again. And the best thing is, you don’t have to make a single sales call!

So get more leads and sales for your business by following my Simple 7 Step System that is just really business basics that drive results.

 

 

What’s The Point Of Blogging?

Blogging is one of the easiest ways to promote your product or service online. It is also a great way to get noticed by Google, and therefore your customers, FOR FREE!

A blog is a series of posts which are hosted on a page within your website. (You can have blog hosted externally but for the purpose of this post lets assume it is on your own website). Blog seems to have derived from WebLog and then shortened at some point, as things usually are.

A WebLog was a way of keeping in regular touch with people and updating them on events, information, pictures etc. A Blogger usually has one topic that they “Blog” about and are known for. The blogger will regularly post to their blog letting their readers (subscribers) know what they are up to.

Here are a couple of examples of blogs and blog posts:

  1. New Insights Blog – Life Coaching

What's the point of blogging

Whats the point of blogging

The Blog bit is just above under Blog: Life Coaching Insights.

 

This is our blog which shows some of our posts right on the home page.

Whats the point of blogging

You can set your blog so that people have to subscribe to gain access to it. New Insights have done this. It is usually free to subscribe but it means they have your email address and know that you are interested in what they have to say because you have gone to the trouble of filing in a subscription form to be able to access the information. This helps them to identify you as a warm lead.

A warn lead is someone who is already interested in what you have to sell. They are much easier to sell to that cold leads this is why capturing emails is so valuable when you are trying to grow your business.

Our blog is free for anyone to access – we don’t make you subscribe but we do collect leads in other ways.  For example lets have a look at the post above that states “Become Profitable Faster in 7 Simple Steps.

This is what we see when we open up the read more button and scroll down the page to the end of the post…

Whats the point of blogging

Once you click on the button “Yes, Please Share All!” this happens

Whats the point of blogging

 

You are taken to a “landing page” where you are asked to submit your email address to enable you to gain access to the free download. This can all be done directly from your own blog on your own website.

Here’s another example of why a blog is so powerful when it comes to helping with leads and sales.

The following blog post is about long eye lashes, and recommends swimming goggles that are good because they don’t catch the lenses due to the cup being deeper than usual.

Whats the point of blogging

The clever bit is the picture.  If you click on it, this happens…

Whats the point of blogging

It takes the reader directly to the Amazon listing where they are for sale – with just one more click the reader can make the purchase and have them delivered the next day.

With your blog you can not only keep people informed about what you are doing in your business, you can entertain them with videos from Youtube, inspire them with great quotes, educate them about whatever your subject or topic is or promote your goods or services.

 

A blog is also an excellent way of building a relationship with your prospective new customers. It gives them an opportunity to get to know you a little better. They get an insight as to who you are by what you write and how you write it. (You could video too which is even better)

Once someone feels that they know you and like you then you can build trust with them by offering them something for free as a trial. If they take the bait, then they have shown that they are interested in what you have to sell. If they have had the opportunity to try before they buy it will make it much easier to sell your higher priced items later.

So, what’s the point of blogging?

  • To get you noticed by Google
  • To get your products noticed by potential customers
  • To build relationships with prospective customers
  • To showcase your products/services
  • To give you a way to collect e-mail addresses from “warm” leads
  • To give you the opportunity to be able to follow up with people who are interested in what you have to sell

 

It might take a little time to become good at it. It might be a little frustrating when you start out and don’t know the first thing about keywords or ranking, but trust me, in the long run it’s the easiest and fastest way to get yourself noticed online and for FREE!

*If you would like to get your blog set up from scratch then follow this link to my online mini guide (£9.99) that will show you exactly how to get it up and running in just one day. Click here to get started..

 

*You need  a WordPress website to be able to follow the above online guide. If you need to get a website then here is a link to my mini guide (£9.99) that will show you exactly how to get your domain name and hosting service for under £40 and will show you exactly how to set up your website through a series of short little video clips. Click here to get started.

Business Support For The Black Country

For the last 5 years or so, I have been honoured to help hundreds of people get their small businesses up and running. From Bakers, Artists and Gardeners to HR consultants, Accountants and Hynotherapists, all businesses need a helping hand to get them started and, more importantly,  get them noticed so that they can attract customers.

I have made it my mission to help as many people as possible to become their own boss and live their dream. My whole business is based on this vision, from the services I offer, to the prices I charge (which are the lowest you will find).

I know what it’s like to be a struggling new business and have to look after the pennies until you can afford to splash out. I know what it’s like to wade through the quagmire of information on the internet trying to figure out what will work for you and your business and what won’t.

I know what it’s like to hire professionals to do the things that you can’t and pay through the nose only to find that they are not efficient, don’t do as you ask and sometimes do more harm than good.

So I am here to let you know that whether you are someone who has a small business yourself, or you know of someone who does, help is at hand.

If you need support with website creation, social media, content writing or business planning then please contact me first. I will aim to get you funding so that the support will be free. If I can’t get you funding then you can rest assured that you will get the support for the cheapest price possible.

The information I give has come from years of personal study and thousands of pounds spent on working with some of the best people in the online industry.

My mission statement is to help as many people as possible to access the best possible support for the least possible cost. Most of what I will show and teach you will be open source and therefore free, or it will be for the lowest price but best value I have found.

I offer one to one sessions, group workshops, online training and a free Facebook support group for my clients to join. You can also check out my Facebook page for more information.

If your business is based in the Black Country or you live in the Black Country you can come along to my FREE workshops which I run at our training centre  in Walsall.  See Eventbrite for our next free workshops.

If you don’t live or work in these areas you can still access my services and be safe in the knowledge that you will get the best possible support for the least possible cost. Why not download my FREE guide “business Basics that Drive Results It will show you 7 simple steps to take to make your business profitable faster.

If you would like any further information then please contact me by any of the methods below for a free and no obligation chat. Support for small businesses in the Black Country is available, you just have to ask.

Thinking of Starting Your Own Business?

If you have been thinking about becoming self-employed then you are not alone. There were 4.7 million self-employed workers in the first quarter of 2016, according to the UK office for national statistics – the latest figures that are currently available.

The trend is that more UK workers are thinking about becoming self-employed, and this was backed up by Sky News this morning who were showing the results of a recent survey conducted by a bank that showed that workers wanting to become self-employed had doubled in the last year.

It seems that the reasons for this trend are numerous but include the following:

  • Disillusioned with current role
  • Difficult relationships with management
  • Inflexible working hours
  • Having to do more work for less money as more cuts are made
  • Constantly having to cover for absenteeism or colleagues on maternity or sick leave
  • Tired of working to make other people rich

Many people are being persuaded that being self-employed is the answer to their problems. They will be able to work whenever they want, have as much time off as they want or need, earn more money than they are currently earning and pay less tax than they currently do.

All of this is true. But what you are not told is that starting your own business and becoming self-employed is a long, and somewhat difficult slog. There are a number of things you need to be able to do if you stand any chance of being successful as a small business owner. Here are a few things for you to consider:

  • Do you know how to attract customers?
  • Do you know how to promote your business and market your products or services effectively?
  • Are you aware of current guidelines concerning websites?
  • Is your knowledge of the general data protection regulation up to date? Yes, even if you are just collecting addresses for deliveries you will need to comply with this.
  • Have you any idea how to keep your records for tax purposes?
  • Are your online skills up to the challenge of today’s business models?

Many new businesses fail within the first 12 months. This is not usually down to the product or service not being good, it is more likely that the business owner became overwhelmed and disillusioned as they couldn’t make enough money to make the business viable.

They started off very excited, got their website up and business cards printed. Then they begin to realise just how hard it is to attract paying customers and make sales.

Building a new business is like most other things, there is a process to follow. However, new business owners think they can get to the end result without going through the process. This is where it all begins to go wrong for them. Let me explain…

Imagine that Annie and Zulph are florists. They decide to turn their hobby into a business. The first thing they do is set up a website to advertise their bouquets. They put a load of pictures on to their gallery and advertise the prices. They may even have set up the site for e-commerce so that they can take payments directly on the site.

They also start to advertise their bouquets on their Facebook profiles. They ask their friends and family to share the images so that they reach more people.

They create an Instagram profile and post pictures of their bouquets daily with all the popular hashtags in place.

So far so good right?

mmm, probably not. You see they have not created their branding yet, so they are not going to be found easily online. They would have been better getting this done first so that when they created their website and social media profiles it would have all looked exactly the same. Why is this so important?

Well you need to be instantly recognisable in a busy place like the internet. Your customers need to be able to find you easily and spot you easily among all the other noise on Facebook and Instagram. If they wanted their bouquet posts to be taken notice of they needed to make sure that each time they posted one, the viewer would know it was one of theirs. Branding would have helped with this.

Also they have probably not put a link to their website from the Facebook and Instagram profile because they didn’t know they had to or they didn’t know how. Not linking back to the website is a wasted opportunity to get traffic to their site and therefore people viewing their other goods.

Also, if they continue to use their personal profiles for business purposes, Facebook will close their account – altogether and with no notice.

They have also missed out on a massive opportunity to get leads, as they have not created a hook or a lead magnet for their website or their social media pages. This is a way to entice customers to leave their email address in order for you to follow up with them at a later date. Just think of all those views they are getting and no way of capturing any useful information.

These are just the first 3 steps of the process that are usually missed out when someone starts their new business. There are another 3 besides, which really should have been done BEFORE Annie and Zulph started to promote themselves everywhere.

This article is not to put you off becoming self-employed, in fact I would actively encourage it. But you need to know the process so that you can follow it and become profitable faster.

Don’t try and run before you can walk. Make sure that each step of the process is in place so that you can maximise your leads and sales.

Don’t expect to be making as much as you currently earn in your first year. Work out what your minimum earnings need to be and be prepared to have to cut back for a while. It takes time to build relationships with people and you won’t make sales until you do. Maybe save a few months money before you give up your day job.

Don’t think that you can build a business for free. No matter what business you decide to start you are going to need tools. These might be actual physical tools or virtual tools, depending on the nature of your business. Not having the right tools in place is just going to make the journey to success so much more arduous and lengthy.

Don’t give up! Persistence and perseverance is what will make you successful. There will be bad days. You will get frustrated and overwhelmed. You will feel exhausted and wonder if it’s all worth it. You will think longingly about the days you had a “regular” income. But the rewards will be well worth it in the end!

If you, or someone you know, are thinking of becoming self-employed and you would like to avoid the usual mistakes, then get my free guide Business Basics That Drive Results. It will give you 7 simple steps to follow that will ensure you do the right things in the right order to maximise those leads and sales and help you to become profitable faster!

I also host a FREE Facebook group to help small business owners get their business growing faster. Why not join us and see where you can take your business in the next 6 months join here.

I really hope you do go on to start your own business and I wish you every success and happiness for the future.

6 Great Home Business Ideas

6 Best Home Businesses That Are Easy & Cheap To StartAre you looking for a business that you can run from home and that is easy to set up? Then  I have a few ideas for you…

The best home businesses to start are simple ones. Ones you can learn as you go along and ones that don’t cost a fortune to set up. Here are a few suggestions that you may find useful.

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Become Profitable Faster in 7 Simple Steps

Would you like to become profitable faster? It’s not a trick question. I am asking because I know that if you structure you business in the right way to begin with, you can massively reduce the time it takes to become profitable.

Think about it for a minute…What do all the big companies do?

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Why We Put Off Starting a Business

Why we put off starting a business can be down to a number of factors. I have spent the last five years helping people to become self-employed or start their own business and these are some of the things they told me had put them off starting.

Fear of leaving their current “safe” employment.

The security that employment offers is a strong motivator to stay put. Knowing exactly how much we are going to pick up each month gives us a warm and safe feeling. We feel secure. Our families feel secure.

The reality is though, that today there is no longer such a thing as a job for life. People are being made redundant from all walks of life and those that are not made redundant then have to do the work that those who have been made redundant used to do. More staff are taking time off due to stress related issues now than at any other time.

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